In the digital world of matchday revenue,
having a shop window is not enough
You need a Lighthouse
We offer a revolutionary selling solution for
rightsholders in sports, music, and cultural events
Minara [Arabic: 'mināra' (منارة); Turkic: 'manāra'; Hindi: mīnāra (मीनार)] means lighthouse, beacon or enlightenment. Of the original Seven Wonders of the World, only one structure served a practical purpose: the lighthouse in Alexandria. This beacon of enlightenment transformed the commercial fortunes of the city, laid the foundations of the modern world and was known simply as Al-Minara (المنارة).
The key is simplicity
We transform your event into a digital selling solution that combines and aggregates your own inventory with purchasable third-party inventory from across the wider travel and experiences industry.
integrated selling
Minara offers one platform for all purchases including tickets, travel and other experiences.
social commerce
Your customers become brand ambassadors with our social commerce integration.
data and insights
Our platform offers real-time analytics and actionable data for full customer knowledge and engagement.
We built the
Winner of the 2024
Sports Technology Awards
Digital Platform of the Year
We empower rightsholders by using our technology to minimize their event or venue's maximum losses.
Maximum loss is the greatest possible underachievement in the revenue-generating potential of any set of commercial rights. In matchday revenue terms, this is where you create the event opportunity as the host, and yet others profit off the back of your work: through accommodation, transport, restaurant bookings, experiences, shopping and the manyother revenue streams that you have brought to life around attending your event.
We can minimize those maximum losses through the seamless integration of ticketing and ancillary services, data-driven insights into customer behaviour, and digital engagement strategies.
MINARA bridges the gap between analogue practices and the evolving digital landscape, ensuring you, our client, can continuously capture, influence, retain, and grow your audience and minimize your maximum losses.
How does MINARA work?
The MINARA platform delivers on the advantages of white-label and modular centralization
- by anticipating your customers' needs through the selection of attractive and relevant features
- curating an efficient, productive and digitally relevant means of customer engagement
- providing ease of navigation and purchase
- delivering a language-friendly, always-on selling solution that scales globally
- and delivering the 'Dream Inspiration' that is at the aspirational heart of every event promise.
A survey¹ of almost 1600 potential customers conducted in the US, France, Germany and the UK demonstrates clearly the offer is most relevant to the following identifiable segments: The novice traveler; the 'Mum or Dad figure' buying for the family; the international traveler; the busy traveler; the explorer; the free spender and both the avid and casual sports fan.
¹Total survey of 1,591 including United States 399; United Kingdom 394; France 400; Germany 398
The survey was conducted by a leading lifestyle measurement agency based in the USA.
Why MINARA?
Simplicity and integration
One customer journey, one transaction.
Control and Revenue Growth
No revenue leakage, full visibility of sales data.
Full customization
White-label branding for rightsholders.
Full customization
White-label branding for rightsholders.
Our data
Sport lacks the convergent technology platform that captures both the direct, digital dollar spend of the primary ticket purchase as well as ancillary services such as travel, accommodation, merchandise and additional experiences. The same is true of music and cultural events.
That’s why Facebook, with 2.94b potential users, has an Average Revenue Per User of nearly $45 while the ARPU of the Premier League’s most commercially successful club, with 224m users, is barely over $0.25.
- The USA, UK, Germany and France represent a total addressable market of 107 million customers based on who is a sports fan and the family decision-maker, and App familiarity
- 79 percent of customers in those markets wish the Event/Team Apps they use had more functionality
- 77 percent said they would be ‘more likely to attend an event if I had such an App’.
- 75 percent ‘would attend more events if I had such an App’.
- 72 percent believed ‘most fans I know would use such an App’.
Total survey of 1,591 including United States 399; United Kingdom 394; France 400; Germany 398. The survey was conducted by a leading lifestyle measurement agency based in the USA
We bring together the products and services that matter most for your event – giving you a complete 360° view of your guests, their personalized experiences, and round-the-clock access to insights through detailed analytics and reports.
Our references
We have worked directly for and delivered the integrated commerce solutions of the exclusive commercial rightsholders of the four biggest global sports properties, as well as many others, helping those companies to become as successful as they are.
Meet the Expertise
Charlie Charters
Fiji and UK
(Sales, Sales Networks)
Valeriy Dyachenko
Ukraine and Canada
(IT development and integration)
Polina Ovchinnikova
Russia and Qatar
(Venue space, product allocation, pricing)
Manuel Gehrlach
Germany and Switzerland
(E-commerce, Projects)
Insights and Innovations
Explore trends, case studies, and tech deep-dives from the MINARA team.
enlighten your event
Curious about how MINARA can elevate your event, partner with you, or simply want to get to know us better? We'd love to hear from you – let’s create something unforgettable together.
If you've got questions, please don't
hesitate to get in touch.
We're only a call or email away.